The front of a catalog is obviously going to be filled with the most important elements. I have said many times that only some items to be given more attention. If these are the things that you know you’re going to do most of the money that these are the things that must be given all the attention they deserve.
But one thing I noticed is the tendency to give not only the objects on the back page less attention, which is good, but to give them almost no attention at all. Descriptions are minimal to the point of not being too helpful, and the images are compressed in such a small I have trouble understanding what I am seeing.
you go. When it comes time to create your catalog is necessary to make such decision on what you are going and to put in what is left on the cutting room floor. Because of this, every single element that is inserted in the catalog was chosen for a reason.
Continue Reading…