Four color printing is also known as color printing services. And ‘the process where you can create different colors by combining four primary colors cyan, magenta, yellow and black. Four color printing allows you to have prints that are lively and vivid. The products can be produced with four color printing are:

Business cards – marketing materials of these materials will give you the opportunity to make a good first impression to potential customers or business partners. Print your business card color will make them look professional and high quality.

Booklets – benefit from these materials printing color images as the brochure is more effective when done in all colors. Brochures made colors are more vibrant and attract more attention to the research of opaque materials, without color.

Flyers – the flyers are likely to be easily discarded and thrown in the trash, you must use color printing to your advantage. Make immediate impact with their target so that will keep your interest and flyers for the product you’re selling.

Catalogs - catalogs are not very effective when not using the full color print making. Using full color will help make n accurate representation of your products and services and make your products very attractive to many.

Postcards – color postcards are very important in direct mail campaigns. When using full color prints, you can create postcards to convince customers to buy and dispose of your products and services.
Options that you can do with colors:

• 4:4 – the material will be printed in full color on both sides
• 4:1 – the material is printed in color before, but only the black ink is used on the back
• 4:0 – the material is printed in color front and back white

However, there are several things you should check first when you use color printing. These are:

Types of files – be sure and check if the files that are used are acceptable file types. The most widely used and highly acceptable files: PDF, JPG, TIFF and EPS files. Furthermore, more layers flatten to ensure a proper job.

File size – the more colors you use means larger file size. The bigger the file size means it is more difficult to load. For files that are over 50 MB, you need an FTP server for faster and easier file transfer.

Resolution – even if you use the process of color printing, resolution, minimum standards for each project is the printing of 300 dpi. All this will lower pixilated and blurred images so always check if the images are the correct resolution.

Color space conversion – even if you have an accurate color representation, all files must be in CMYK color space. Otherwise, expect the prints are of low color accuracy.

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