The most common errors of marketing to women

woman errors marketing

The universe of women workers increased significantly in four years, making them one of the hottest markets today.
woman errors marketing
The importance of women in marketing is critical. Why? because it has been found to represent 51% of the total market and are the ones who ultimately make purchases 80% of the time. Women have an annual purchasing volume reaches 15 billion dollars around the world Is Sexy?

The estimates have been made by the Study Group The Boston Consulting Group regarding the increase of women that are inserted into working life made it clear that the figure will increase over the next four years to 1,200 million. The study was conducted with 15 000 women, 5 000 men in 22 countries.

For a marketing campaign Aimed at Women it works out, We Must Look at How They Think, What Them motivated to make a purchase decision and What Would mark the Difference between a market and the rest of Which Are available on the market. Although this view Seems To Be basic and rough logic, a study by the American Marketing Association Show brands fail That Most of the Time to Reach the female market.

It is proven That They care more about the emotional, choose Often Not thinking about the Technical Characteristics of a particular product, But What It Represents or to Represent Them Could Emotionally, Sony Demonstrated When I changed one of the cibershot spot STI advertising and sales INCREASED by 25%.

What women hate shoddy advertising

Make a marketing campaign aimed at women is risky, since in most cases has been observed that many advertising strategies are in only “attempts” and not end up convincing them than ever are trying to show. Although the sample is terrible, has served to learn what they hate advertising that tries to provoke an emotion that never came to feel.

5 Common mistakes in marketing strategies targeting women

1. Ignore the emotional side
Women are mobilized by emotions, not like men who are on the practical, the replacement of a product that is old and less efficient, for example. They need to participate in a language that encourages the senses and stir up emotions, a language that addresses the concept of “them” and not “them.”

2. The secret of the sell-off “deals”
If there is something that women love the offers, since they like to have the widest possible range to choose what they want. Although the promotions are good strategies, they are demanding and often it can cost the loss of several clients who believe in the fact that an offer that the product is of lower quality.

3. Respect the product cycles
The cycle of a product depends on the target market is headed, when it is the female audience, the better is going to renew the product, because they are interested in news, the new.

4. Adapting a product of man, women use
Women are unique, so when they perceive that a product has been developed considering their own needs, but has been “adapted” to their needs, tend to reject it outright.

5. Forget aesthetics
The concepts of beauty, humor and the same understanding of language occurs in a man than a woman, therefore have to exploit the colors, smells, visual. As a man thinketh in durability and price / performance comparison of what women want is a balance between the aesthetic and emotional.

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