I’ve often written about the possibilities offered by the arrival of consolidated players in the value chain of advertising in the broadest sense, but rarely on the current business model that revolves around the purchase of space and CPC, CPM, and CPA.

I do not like the academic models that explain how it is possible to imagine new business models, but did not say how to practice.

The crisis in traditional media like newspapers, television or radio can not be explained only by falling advertising revenues on their support “business” Background: “Selling advertising space in the content, but also trying to replicate the same business model on the internet.

It is an error strategic encouraged by online advertising agencies and traditional digital historically relying on the same model.

Yet the difference is vast between a tabloid newspaper and a website providing the same information is that the paper is limited in space by the number of pages, while the format web / mobile is unlimited.

This is more space and the hearing must be sold to advertisers, but the intention, Google does not sell advertising space, it sells user intentions, i.e : what search terms people in purchasing, value-added information, etc. …

Most newspaper Web sites sell space to advertise products with banners and small ads pay – and are thus hard pressed to compete with ad networks like Craigslist free.

Recognizing that the Internet advertising space is unlimited and inexpensive in terms of production, it is logical that the managers of media groups begin to imagine how to bring value to readers based on their intentions.

In these two unavoidable factors that agencies and media must work in synergy through advertising formats that fit the content and unlimited coverage. Sale of intent is therefore a new business model and new expertise “Online Lead Generation“.

To increase sales, I needed a website that has a good ranking in search engines. Seo UK by the status of the media can contribute to your website through the performance, because a group of SEO is the experience of five years in the optimization search engines work with large brands. StatusMedia is a specialist in online advertising, which can help your website reach new customers through lead generation online CPA advertising, e-mail marketing and co-registration, with work experience over fifteen years “with major brands.

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