Posts Tagged ‘Consumers’

Amazon Kindle Touch, looks like a tablet but it is not


The first thing to say about it is that Amazon has done it again, it provokes mixed feelings among consumers seeking to recognize in the Kindle Touch tablet, when it really is as basic operation can only support digital reader with touch capability (very basic, but accurate). The problem this creates for many eReader is […]

Marketing of content, the final strategy


Data from a recent survey by HiveFire show that 82% of companies prefer to marketing content over other strategies, while the main objective is posed to become leaders in content generation sector. The survey revealed that, without prejudice to the preference of marketing content, 70% use search engine marketing, 68% prefer events to promote their […]

Consumers do not prevent online advertising

The study by Turner Broadcasting on online advertising and consumer behavior towards her, said that they do not avoid it, but on the contrary are willing to do more than that so far shown. A comparison of advertising that is displayed on TV and online delivery which makes it clear that there is a different […]

Social Responsibility for Entrepreneurs

Today, consumers are not only looking at the market a product that can meet your needs, be of good quality and is cheaper economically, but also more people looking to be respectful to the environment which promotes even minimal development of a community and comes from a company that guarantees its commitment to the advancement […]

Social brands as intermediaries between companies and consumers

social brands

The various social changes that have lived motivate new customers to be more responsible and concerned about what happens around him, and most importantly, to take the weight of the consequences generated by their decisions in the market. Terms like “corporate social responsibility”, “climate change”, “environment”and others like it have become increasingly used and what […]

Google starts to penalize those who do not treat their customers well

google algorithm

The mistreatment of customers will be penalized by Google, who modify their algorithm for it. The importance of treating customers well – independent of whether or not a dedicated customer service – is known throughout the world, however, Google has taken up the topic and that will bring a new algorithm to recognize those who […]

Keep the audience interested, a difficult challenge to overcome

Keep fans engaged and outstanding mark of what a brand is not easy, and has become a new challenge for marketing departments. Once you start with a business initiative, a venture, it is known that the first thing you need is to get people to get find a way to reach the target market that […]

Seven tips for good social strategy


Social marketing requires dedicated attention, it no longer simply considered part of conventional marketing, as the models simply do not fit. Thanks to the study by Altimeter Group, we know what they are doing 140 companies who believe that social media can make a difference in what he does or does not do a company […]