The working environment of an organization is a more than important for the health of both the organization can be a company, such as health human resources. The working environment is crossed by several aspects such as power relations. The latter are impossible to avoid and the company has to take care of these aspects [...]

Corporate Social Responsibility can effectively communicate responsibility and sustainability of business users. Corporate Social Responsibility (CSR) becoming more and more importance in the business world, because it depends on how consumers see the company to choose when buying a product in relation to another. The combination of economic, social and environmental issues are key to [...]

The mistreatment of customers will be penalized by Google, who modify their algorithm for it. The importance of treating customers well – independent of whether or not a dedicated customer service – is known throughout the world, however, Google has taken up the topic and that will bring a new algorithm to recognize those who [...]

Keep fans engaged and outstanding mark of what a brand is not easy, and has become a new challenge for marketing departments. Once you start with a business initiative, a venture, it is known that the first thing you need is to get people to get find a way to reach the target market that [...]

Social marketing requires dedicated attention, it no longer simply considered part of conventional marketing, as the models simply do not fit. Thanks to the study by Altimeter Group, we know what they are doing 140 companies who believe that social media can make a difference in what he does or does not do a company [...]