Are you all a Twitter? Facing down some new friend requests on Facebook? If you don’t know what we’re talking about your company may be ignoring some of the best places to network online. If you haven’t added some of your personal profiles to these social networks, it’s time to start. You can log in and add your personal name on Facebook and/or add a business name on Twitter. By networking online, you set the stage for golden opportunities to arise like attracting venture partners or finding new avenues for a small business loan. Without being online, your competitors are most likely grabbing the limelight and getting those opportunities you are easily squandering.

Join and Participate

The best way to get online is to simply start by adding your business. You can add a Facebook page about your business or set up a profile on Twitter or LinkedIn. Then, invite all your friends and business associates to join you online. The bigger the crowd, the better. Other people who may be browsing online may see the crowd and presume that you’re worth meeting and follow or friend you online.

As well as creating a profile all about your business, you want to participate in the conversation. It’s a good thing to use special techniques to make the threads user-friendly and search engine friendly. Look up some good keywords to add to your status updates or tweets, and include them in your profile page too. Now, when someone searches for that, the likelihood that they’ll find you increases.

Promote Your Offerings

Once people are plugged into your profile, it’s a pretty easy job to keep them updated about specials and promotions. You can even make it fun, by saying that if they go into buy a pizza at your place on a certain day and say “Tweet tweet” they get a 15% discount. You don’t have send out an email list with these promotions when you have people listening to your every breath. Once they realize they can get some good deals by participating and reading your status updates, you’ll have eager followers who will comment and enjoy your threads more, while you promote whatever you want online with a captive audience.

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